Superdry at the mill...

As we've stripped back the damp plasterboard and 1980's bodge jobs from the interior of New Mills, a characterful beast has emerged. And who better to christen it than local lads made good Superdry, who've just shot their summer range amongst scattered clock faces and neon light fixtures. Hats off to our friend Jimeee Meigh, Creative Director, who has produced some striking images despite the cold wind whistling through... http://www.superdry.com

Super Dry Photoshoot